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Tell us about the business, one thing at a time. Skip anything you don’t know, you can fill it in later.

The business

The basic details.

What is the business called?

In your own words, or pick from the list.

Tell us briefly what the business does.

This becomes the basis for your description on Instagram and Google.

Does the business have a place customers come to?

A place customers come to
Visiting addressOnly if customers are welcome there. Leave it empty otherwise, nobody should have to publish their home address.

Where are your customers?

Separate them with commas.

How do we reach you, and how do customers reach you?

We send questions and updates here. It isn’t published.
The number customers call. Leave it empty if you don’t want one published.

Can people book online?

Where a customer clicks to book. Leave it empty if you don’t take online bookings.

When is the business open?

Opening hoursFill in one time per day, or tick Closed. If you leave every day empty, no opening hours are saved.

Where is the business online today?

Services and offer

What you sell and why people choose you.

What does the business sell?

One per line.
One per line. The ones that should be seen most.

Where are you on price?

How do your prices compare with others?

Why do customers choose you?

What do they want to avoid or achieve? For example “not worry about the roof” or “look fresh for summer”.

Do you have offers that come back?

Your customers

Who the content should speak to.

Who is the customer?

Roughly how old are your customers?

What gender are most customers?

What decides it when they choose?

Do you sell to individuals or businesses?
Brand and tone

How you sound and look.

Which words describe the business best?

Choose at most three

How should the copy sound?

Professional or relaxed?
1 is professional, 5 is relaxed.
Serious or playful?
1 is serious, 5 is playful.

A bit more about the tone.

Brief or storytelling?
1 is brief, 5 is storytelling.
Informative or salesy?
1 is informative, 5 is salesy.

How much emoji?

How much emoji do you want?

Are there words you never want to see?

One word per line.

What are the business’s colours?

Separate them with commas.
The one that carries the brand, the colour of the logo.
The complement to the primary colour.
Coming soon

We read your colours and logo from your website and Instagram, then you adjust anything that came out wrong.

More colours, if you have them.

The one that lifts a button or a detail.

Which fonts do you use?

Write the name as the owner of the font calls it. If you have your own file, say so.

Anything you want to see, or avoid, in the images?

Your voice

How you actually sound in your own posts.

How do you sound when you write yourselves?

Paste one to three of your own Instagram captions. Separate them with an empty line.

Anything else about how you sound?

The Instagram goal

What the account should achieve.

What should Instagram do for the business?

Choose at most two
Content and material

What may be published, and with what material.

What do you want to publish?

Choose as many as you like
Something missing from the list? Write one topic per line.

What must not be published?

One thing per line.
How much may the posts sell?

May prices be mentioned?

Applies to every text we write in your name. We never make up a price that isn’t in what you give us.

Do you have images we can use?

Do you have images we can use?
Competitors and inspiration

The level you’re aiming for, and who to set yourselves apart from.

What level are you aiming for?

Accounts you want to be on the same level asWe take the level, never their images or copy.

Who do customers compare you with?

Who do customers compare you with?Used to set you apart from them.

What don’t you want to look like?

Write freely. An account, a style or just a feeling.
The Instagram account

This decides how we can publish for you.

How is the Instagram account set up?

Is it a business or creator account?Nobody else can publish to a personal account. You change it in Instagram’s settings.
Is two-factor login switched on?A hijacked account is harder to get back than a suspended one.
Has the account ever bought followers or likes?Answer honestly. It’s your account at risk, not ours.

How old is the account?

New accounts are checked more strictly. Under three months, we go more carefully.
The Google profile

Your profile on Google, the keywords you want to be found for, and where you belong in Google’s categories.

Does the business have a Google profile?

If there isn’t one, leave it empty and we’ll create it. Next to this you can see how the profile could look with what you’ve written.

Which keywords do you want to be found for?

One per line. At most twenty keywords in total.
One per line.

Where do you belong in Google’s categories?

Spell it the way Google does, ideally from Google’s own list.
Secondary categories (at most 9)One category per row. Add rows as you go.

We use what you send to prepare a proposal and, if you become a client, to run your marketing. How we handle your data

You don’t need to send any images yet. We’ll be in touch first, and we’ll tell you where and how to send them.

Sending requires JavaScript. Without JavaScript you can read the questions but not send them. You can also write to hej@infintymedia.com.